We are on the ground floor of the Collaborative Consumption movement. Technology is reinventing sharing and is redefining the way we connect with goods, services, and others as a result.
At Coral we believe this is the future and want to provide you with all the resources needed to be informed and excited about our collaborative future.
So, here is a list of 10 books about all things sharing in no particular order!
When Robin Chase co-founded Zipcar, she not only started a business but established the foundation for one of the most important socioeconomic ideas of our time: the collaborative economy. With this important book, she broadens our thinking about the ways in which the economy is being transformed. Chase explains the concept of Peers Inc where this new type of business takes advantage of the things best accomplished through the users or “peers” and those best accomplished through the corporation or “Inc”. Chase shows how the Peers Inc model is changing the very nature of capitalism. 
“A groundbreaking and original book, What’s Mine is Yours articulates for the first time the roots of “collaborative consumption,” Rachel Botsman and Roo Roger’s timely new coinage for the technology-based peer communities that are transforming the traditional landscape of business, consumerism, and the way we live. Readers captivated by Chris Anderson’s The Long Tail, Van Jones’ The Green Collar Economy or Malcolm Gladwell’s The Tipping Point will be wowed by this landmark contribution to the evolving ecology of commerce and sustainability.” 
“Three 20-somethings started off as strangers and came together through experiencing the life-altering benefits of sharing. Through their sharing experiments, they gifted, bartered, rented, and swapped their way to a richer life.
Now, you too can learn how to lead a Shareable Life through the practical know-how and real life stories highlighted in this comprehensive guide.
LEARN HOW TO:
- Live rent free
- Pay for your car
- Increase your free time
- Work from anywhere
- Find work, even in a down economy
- Travel the world on a backpacker budget
- Reduce your monthly expenses sharing
- Build a stronger community
- Develop more trust in people
- Create a healthier lifestyle ” 
“Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.
To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.” 
“Why buy a hedge trimmer that you use twice a year? Why not borrow someone else’s? Why leave your driveway empty all day while you’re at work? Why not charge someone to park there while you’re not using it? And if your business is selling hedge trimmers or parking – or anything else people can share – what do you do about it?
Written by one of the business leaders of the movement, The Business of Sharing is an insider’s guide to the sharing economy. From the boardroom of Sequoia Capital to 10 Downing Street, Stephany meets the power brokers pulling the strings in this new economy. And he meets the ordinary people cashing out.” 
“In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy
With advice from “stay small but include all” to “profit with purpose” and “embrace disruption,” Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.” 
“Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club — these are not revolutionary concepts. What is new, in the “sharing economy,” is that you are not helping a friend for free; you are providing these services to a stranger for money. In this book, Arun Sundararajan, an expert on the sharing economy, explains the transition to what he describes as “crowd-based capitalism” — a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, what it means to have a job, and our social fabric be affected?” 
“Sharelogy explores the history, art and science of sharing, and illustrates why sharing is what gives us a unique competitive advantage as individuals and brands. It is meant for entrepreneurs and marketers who want to make their content more valuable, shareable, and for individuals who want to understand the power of sharing to grow their personal brand.
Kramer’s best-selling second book, Shareology raced onto the USA Today’s Top 150 Book List the week of its release, as well as onto #1 on Amazon in four categories including Business & Planning, Strategic Planning, Hot New Releases and Communications, and Business Best Sellers Top 25 and Jack Covert Selects list on 800 CEO Reads.” 
“Transactional lawyers are needed, en masse, to aid in an epic reinvention of our economic system. This reinvention is referred to by many names—the “sharing economy,” “collaborative consumption,” the “grassroots economy”—and involves different ways of meeting people’s needs, participating in production, and transacting with each other. This book illustrates the nine primary areas of work that a sharing lawyer must know, including drafting agreements, structuring entities, employment regulations, intellectual property, and much more. The work of a sharing lawyer will often be challenging, but will always be interesting and demand creativity. Perhaps best of all, the work of sharing lawyer will contribute importantly to the creation of a world in which innumerable people have now decided they want to live.” 
“Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls “Mesh” businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want.”