Today we are going to talk about improving your listing description. This is what sells your listing to potential guests so it’s good to put your best foot forward and invest time in optimizing the information in this section.
Tip 1. Use proper spelling and grammar
I can’t believe I even have to write about this. I see this mistake often when I do listing reviews for hosts, and it’s such a preventable issue!
In all seriousness, when prospective guests read your listing and you have spelling errors or simple grammatical errors, they will not take you as seriously. Their first impression of your listing is now tarnished a bit. They will think, “If this host can let a few spelling errors fall through the cracks, what other mistakes are they making?”
You are dealing with people’s trips. They are spending their hard-earned money to come stay in your place. Any little red flag, like a spelling error, will spook them away and prompt them to go check out your competition’s listing.
Have a friend or family member proof-read your listing description immediately. They can give feedback on spelling and grammar, but also ask them if it’s organized well.
Which leads me to my next point…
Tip 2. Organize your information
You know that big wall of text you put in the description. It may seem complete, has everything a guest would want to know, but it’s extremely hard to read. Have you ever said this to yourself when you get a message on Airbnb? “Gosh, the answer is in the listing, why don’t people read?!” It may be because your listing is not optimized for readability. Making your listing easy to consume is essential. The easier it is to read, the more value a guest can extract from it. This also means less questions. BONUS!
Also, when your information is organized, it will have a halo-effect on your listing.
Here are three ways to organize your listing info:
1. Create Bulleted Lists
This is great trick when listing a bunch of amenities. There are tons of ways to make a bulleted list with simple characters.
+ Use a plus sign
– Use a hyphen
> Use a right carrot
* Use a star
→ BONUS, use an arrow
2. Make Room Lists
If you have many rooms, different size beds, combinations of beds in rooms, or particular amenities in rooms then let guests know. When traveling, guests like to know EXACTLY what they are getting.
Room 1: Queen bed, attached full bathroom, 42” TV,
Room 2: Twin bunk beds, 1 queen bed
Room 3: Sleeper sofa, TV, private entrance
3. Use Headers
Give guests a heads up about what they will be reading before they read it. They will see when topics are changing and retain more information. Also, it is easier for them to quickly scroll through and find the important information they seek.
Like the following:
– This is some info about my kitchen and how awesome it is.
– This is some info about my patio and how cool it is.
– This is some info about my bedroom.
– This is some info about my bathroom.
Take home assignment: Read your listing description and make at least one change that will improve readability.
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This article originally debuted as an email newsletter to our Weekly Digest subscribers on 11/03/2015. If you’d like to receive our weekly newsletter featuring hosting tips, tricks, and resources please subscribe on our home page.
This article was written by Jim Breese. Jim is an Airbnb expert and creator of LearnAirbnb.com, a premium source of information to help you become a smarter Airbnb host.